Abstract provided by author:
This research explores how culture can be used in HIV/AIDS prevention in Namibia. The study set out to find out if culture has a positive side that can be used to implement HIV messages. This involved the study and analysis of the Oshiwambo speaking people's sexual culture. The study involved reviewing literature. Quantitative research method was used to collect in depth data by designing and distributing questionnaires to Oshiwambo speaking people who provided information on both culture and sexual behaviors. The information and data collected were then analyzed, coded and checked for integrity
The research produced results that suggest that culture could indeed play a very big role n HIV/AIDS prevention in Namibia. The research found that culture influences the way people select, process, interpret and use information. That each culture has traditional channels of education that it uses to communicate. The findings suggest a need for HIV messages to be more culturally realistic if communication is to be effective