Abstract provided by author:
Therefore, what can be expected in this research includes the perceptions of the Namibian society on NBC TV as well as giving insights on how the national broadcaster can improve and meet the expectations of its viewers
Questionnaires were distributed to NBC TV-viewers regardless of origin to not only get the views and perspectives of Namibian viewers but also obtain outside opinions to get relevant and constructive information. The target audience was NBC TV viewers
A focus group of six people was also conducted to enlighten us on their perceptions on the current changes at the corporation