Marketing of information services in school libraries select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>
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| dc.contributor.advisor | en_US | |
| dc.contributor.author | Thikerete Fransiska | en_US |
| dc.date.accessioned | 2013-07-02T14:10:04Z | |
| dc.date.available | 2013-07-02T14:10:04Z | |
| dc.date.issued | 2001 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11070.1/4117 | |
| dc.description | Includes bibliographical references | en_US |
| dc.description.abstract | None provided by author. The following is taken from the author's problem statement and objectives: | en_US |
| dc.description.abstract | Since the establishment of New Era, no market research was done for the newspaper to determine the nature and the demographical characteristics of its customers.... The main objective of this study was to find out how to increase market share for the New Era newspaper. The specific objectives were 1. to determine the nature and demographic charactersitics of New Era consumers 2. [to determine] consumers' attitudes towards New Era becoming a daily newspaper 3. to find out from consumers what they think is missing in New Era reporting | en_US |
| dc.format.extent | 84 p | en_US |
| dc.format.extent | maps | en_US |
| dc.language.iso | eng | en_US |
| dc.subject | School libraries | en_US |
| dc.subject | Information services | en_US |
| dc.title | Marketing of information services in school libraries | en_US |
| dc.type | thesis | en_US |
| dc.description.degree | Windhoek | en_US |
| dc.description.degree | Namibia | en_US |
| dc.description.degree | University of Namibia | en_US |
| dc.description.degree | [BA degree] | en_US |
| dc.masterFileNumber | 2452 | en_US |
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