Abstract provided by author:
The thesis examines the following central questions; what was the impact of cultural imperialism on the material culture of the northern kingdoms? In what ways did material culture change during the initial period of contact and subsequent conquest by colonial forces? Why did new forms of material culture so rapidly displace traditional items? To answer these central questions the thesis is divided into four main chapters with an introduction (Chapter One) and conclusion (Chapter Six)
Chapter two examines traditional fashion and identity among the Aawambo. This chapter exhibits a number of photographs that compliment the text and argues that these traditional costumes reflected the value systems of the society that produced it and significantly contributed to the construction of the identity of that society
Chapter three examines the significant influences that led to changes in traditional costumes, the new fashions and the initial community response to these introduced changes. This chapter argues that changes in material culture in the seven kingdoms of northern Namibia were strategically urged by the direct intervention of missionaries and colonialists to get rid of Aawambo traditional costumes and stigmatise them as `primitive' and `barbaric'
Chapter four examines contemporary 'traditional costumes' and the discourse of 'culture and tradition' from the perspective of the community. It argues that the new 'traditional costumes' demonstrate prominent features of pre-colonial leather costumes, demonstrating that the community is still inspired by their ancestors' traditions
Chapter five examines general public opinion and concerns on the implications of western dress in the community today. It goes further to suggest ways and examine efforts that have been made to preserve our unique cultural heritage and identity. The thesis suggests that the display of costumes and other objects of material culture from the northern kingdoms must be done in more sophisticated ways in Namibian museums and most importantly integrated more into the educational system
