An analysis of broadcasting migration from analogue to digital format: A comparison of Botswana television and Namibian Broadcasting Corporation.

Abstract

Abstract This study explores the digital migration process at the Botswana Television and Namibian Broadcasting Cooperation through quantitative and qualitative methods to help fill the gaps of knowledge and understand the challenges posed by the migration. The study was guided by the diffusion of innovation theory. Qualitative research design was used to gain deeper insights of the issue. Purposive sampling was used because not everyone that is employed at the broadcasters would have been able to provide the required information. Therefore 21 key informants were targeted. Semi structured face-to face interviews were conducted with the management of the project. Open ended and closed ended questionnaires were distributed to the other staff working on the digital migration project. Findings revealed that digital migration brings a lot benefits to both the broadcasters and television viewers. The study also revealed that although there are a number of benefits, there are challenges too. The study also revealed that there is a correlation between the literature consulted and the finding of the study with regards to the digital migration process. The study indicates that Botswana is more confident than Namibia in meeting the set deadline and recommends that governments of the two countries should be more supportive to the television broadcasters.